Effective Date: May 25, 2018
Privacy Policy
Our website address is: http://sewlo.co
SEWLOCO respect your right to privacy. Under the EU General Data Protection Regulation (GDPR) we are required by law to gain informed consent to collect and process data about our site users and customers. Our Privacy Policy is intended to describe to you how and what data we collect, and how and why we use your Personal Data. It also describes options we provide for you to access, update or otherwise take control of your Personal Data that we process.
SEWLOCO will only collect personally identifiable information (such as name, address, telephone number etc) that you voluntarily consent to provide through our website or email correspondence. Use of the information you supply will be used by SEWLOCO to respond to your enquiries, supply you with information on our products & services, and to process your orders in accordance with our Terms & Conditions.
Personal Data
Personal Data means data about a living individual who can be identified from that data (or from those and other information either in our possession or likely to come into our possession).
Usage Data
Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Cookies
Cookies are small pieces of data stored on a users device.
Data Controller
Data Controller means a person who (either alone or jointly in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed.
Data Processor (or service providers)
Data Processor (or Service Provider) means any person (other than an employee of the Data Controller) who processes the data on behalf of the Data Controller.
Data Subject
Data subject is any living individual who is the subject of the Personal Data.
User
The User is the individual using our service. The User corresponds to the Data Subject, who is the subject of personal data.
Personal Data
Personal data means any information which relates to an individual and can be used for the purposes of identification, either directly or indirectly, typically through the use of an identifier. It does not include data where the identity has been removed.
Identity Data
Data that can be used to identify you
(e.g. Title, First Name, Last Name, Username, Social Identifier, Date of Birth and Gender).
Contact Data
Data that can be used to contact you
(e.g. Billing Address, Delivery Address, Email Address and Telephone Numbers).
Financial Data
Data relating to your finances
(e.g. Bank Account, Payment Card Details)
Transactional Data
Data relating to your previous transactions
(e.g. Order Receipts, Refunds, Details of products and services you have purchased from us)
Technical Data
Data about the device, browser, operating system and method used to access our website.
(e.g. Internet Protocol (IP) Address, Login Data, Browser Type and Version, Internet Connection Type, Time Zone Setting and Location, Browser Versions, Operating System and Platform).
Profile Data
Data that builds a user profile when specified.
(e.g. Username and Password, Purchases or Orders made by you, your interests, preferences, comments, reviews, social or marketplace identifier, feedback and survey responses.
Usage Data
Data about your usage of our website and related services. Please also read our cookies policy.
(e.g. Information about how you use our website, products and services including details of your visit and which site you came to from ours, the web pages viewed during your visit, any search terms you entered and the advertisements you clicked on.)
Marketing and Communications Data
Data that specifies your marketing preferences and/or any communications you have with us. Your marketing preferences such as what information you would like to receive from us and by what method (by email, by mail etc). This includes general communications data such as making a note of conversations we have had with you in person and/or communications you sent to us. This enables us to manage our relationship with you effectively and ensures you only receive communications from us that are relevant and timely.
Aggregated Data
We may also collect, use and share some Aggregated Data about our customers’ behaviour patterns and browsing actions. This data may be derived from your personal information but it does not identify you as an individual so is not considered personal data in law. For example, we may aggregate Usage Data to calculate the number of users visiting a specific website location. Should we combine Aggregated Data with your Personal Data so that it can identify you as an individual then we treat the combined data as personal data and subject to the provisions of this privacy policy.
Special Category (Sensitive) and Criminal Offence Data
We do not collect any Special Category Data or Sensitive Personal Data about you (such as your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and generic and biometric data). Nor do we collect any Criminal Offence Data about criminal convictions and offences.
So that we, as a retailer, may provide a service and fulfil any obligations to you (as a visitor, user or customer) it is necessary for us to collect and process Personal Data. We use your data to provide and improve our service.
We may also use your Personal Data to contact you with Newsletters, marketing or promotional materials and any other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link in any email we send, or by contacting us.
We use the following lawful basis for processing your personal information:
Consent
We may process your information in situations where we have gained your explicit consent. For example, when you tick a box to receive our email newsletter. Generally we do not rely on consent as a legal basis and you have the right to withdraw your consent to marketing at any time by emailing data@sewlo.co
Contractural Obligations
We process data routinely to comply with contractural obligations we are about to enter into or have entered into with you. For example, we need to collect your delivery address details and pass to our couriers in order to deliver your purchase to you.
Legitimate interest
We require your data to pursue our legitimate interests in a way which might reasonably be expected and does not impact your interests, freedoms and fundamental rights. For example, we can use your order history to send you personalised offers and your address details to send you direct marketing information by mail. We can also combine the shopping behaviour of many customers to identify trends and better understand their needs.
Legal Compliance
In certain situations the law requires us to collect and process your data to comply with our legal or regulatory obligation. For example, we can pass details of fraudulent transactions or other criminal activity affecting our business to law enforcement.
We collect different information about you in a number of ways:
Information you give us
Much of what you likely consider personal data is collected directly from you when you:
- Create an account
- Purchase any of our services.
- Contact us with an enquiry.
- Sign up to our newsletter.
- Give us feedback
- Participate in contests and surveys
- Apply for a job
Or otherwise participate in activities we promote that might require information about you.
In order to process these requests, we will store the personal information you give us such as your name, email address, postal address, telephone number and card details (encrypted in the form of an authorisation token). We will also keep a record of your purchases and any communications you have with us.
Information from third parties
We do not seek to obtain, have never and will never purchase personal information about you from third parties.
However, we do use Aggregated Data sources from third parties to improve the systems, services and products we provide to you and generally make informed business decisions as set out below:
- Analytics information from providers such as Google.
- Advertising network performance such as Facebook and Google AdWords
- Search information providers such as Google.
This third party Aggregated Data often relies on your use of cookies.
Cookies
SEWLOCO uses the data collected for various purposes:
- To provide and maintain our Service.
- To notify you about changes to our Service
- To allow you to participate in the interactive features of our Service when you choose to do so.
- To provide customer support.
- To gather analysis or valuable information so that we can improve our service.
- To monitor the usage of our Service.
- To detect, prevent and address technical issues.
- To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information.
Purpose/Activity
|
Type of Data
|
Lawful basis for processing
|
---|---|---|
To register you as a new customer
|
Identity
Contact
|
Contractural Obligation
|
When you make an online purchase when logged into your account
|
Identity
Contact
Financial
Transactional
Marketing
|
Contractural Obligation
Legitimate Interests
|
When you make an online purchase and check out as a guest (only transactional)
|
Identity
Contact
Financial
Transactional
Marketing
|
Contractural Obligation
Legitimate Interests
|
When you make a purchase by telephone/email
|
Identity
Contact
Financial
Transactional
Marketing
|
Contractural Obligation
Legitimate Interests
|
When you contact us by any means with queries, complaints etc
|
Identity
Contact
Marketing
|
Contractural Obligation
Legitimate Interests
|
When you ask us to email you about a product or service.
|
Identity
Contact
|
Contractural Obligation
|
When you live chat with us
|
Identity
Contact
Technical
Usage
|
Contractural Obligation
|
When you request to join our mailing list
|
Identity
Contact
Profile
Marketing
|
Consent
|
When you request a waitlist ‘back in stock’ email notification
|
Identity
Contact
|
Contractural Obligation
|
When you engage with us on social media
|
Identity
Contact
Profile
|
Contractural Obligation
|
When you enter prize draws or competitions
|
Identity
Contact
Profile
Usage
Marketing
|
Consent
Legitimate Interests
|
When you choose to complete any surveys we send you
|
Identity
Contact
Profile
Usage
Marketing
|
Consent
Legitimate Interests
|
When you comment on or review our products, content and services
|
Identity
Contact
Profile
|
Consent
|
When you fill in any forms e.g. feedback form
|
Identity
Contact
Profile
Usage
Marketing
|
Contractural Obligation
Legitimate Interests
|
To make suggestions and recommendations to you about goods or services that may be of interest to you
|
Identity
Contact
Technical
Usage
Profile
|
Legitimate Interests
|
When you browse our website we may record data analytics to improve our products/services and marketing/communications with you
|
Identity
Contact
Technical
Usage
Profile
|
Legitimate Interests
|
To deliver relevant website content/advertisements and measure/understand the effectiveness of the advertising we serve to you
|
Identity
Contact
Technical
Usage
Profile
Marketing
|
Legitimate Interests
|
To administer and protect our business and this website (including troubleshooting, data analysis, logging, testing, maintenance, support, reporting and hosting of data)
|
Identity
Contact
Technical
Usage
Profile
|
Legitimate Interests
|
Online Advertising
We target banners and adverts to you when you are on other websites and apps using a variety of digital marketing networks and ad exchanges. These adverts use a number of different technologies such as pixels, ad tags, cookies and mobile identifiers as well as specific services offered by some sites and social networks such as Facebook’s Custom Audience service.
The banners and ads you see will be based on information we hold about you and/or your previous use of the SEWLOCO website such as your search history and the products you have looked at or added to your basket.
Information we share with third parties:
- We provide only the information they need.
- They may only use your data for the exact purpose we specify.
- We work closely with them to ensure your privacy is respected and protected.
- If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.
Third Party Companies we work with
Where necessary we share your data with the following types of companies:
- Companies that enable us to get your purchases to you, such as payment service providers, warehouses, order packers, drop ship providers and delivery companies.
- Professional service providers, such as marketing agencies, advertising partners, IT companies and website hosts who help us run our business.
- Credit reference agencies, law enforcement and fraud prevention agencies, so we can protect against fraud.
- Companies approved by you, such as social media sites (if you choose to link your accounts to us) or payment providers such as PayPal where you choose to use their payment service.
- Advertising platforms such as Google and Facebook to show you products that might be of interest to you whilst browsing the internet. Please see our Cookie Policy.
- Professional advisors such as our auditors, regulators, external legal and financial advisors.
Payments:
Service Providers
Sharing your data with third parties for their own purposes
- Fraud management companies may use the information we provide them for analysis and risk profiling. We may also be required to share data about individuals with law enforcement bodies.
- Where required by law we may disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. Individual requests are assessed on a case-by-case basis.
- Access and receive a copy of the Personal Data we hold about you
- Rectification any Personal Data held about you that is inaccurate
- Deletion of Personal Data held about you where there is no good reason for us to continue processing it. Otherwise known as the ‘Right to be forgotten”
- We stop using your Personal Data for direct marketing (either through select or all channels)
- We stop any consent based processing of your Personal Data once you have withdrawn your consent.
- We transfer or port elements of your data either to you or another service provider.
- Complain to the data protection regulator
- Click the unsubscribe or edit preferences link in any email.
- With a direct request, by email, telephone or in-store. See contact us.
We store your data on secure servers in the European Economic Area (EEA). However, sometimes we will need to share your personal data with third parties and suppliers outside the European Economic Area (EEA); for example, when placing an international order we’ll need to transfer your personal data between countries to enable us to supply the goods or services you’ve requested.
If you are located outside the United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United Kingdom and process it there.
Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
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