Privacy Policy

Personal Data
Personal Data means data about a living individual who can be identified from that data (or from those and other information either in our possession or likely to come into our possession).

Usage Data
Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

Cookies
Cookies are small pieces of data stored on a users device.

Data Controller
Data Controller means a person who (either alone or jointly in common with other persons)  determines the purposes for which and the manner in which any personal data are, or are to be, processed.

Data Processor (or service providers)
Data Processor (or Service Provider) means any person (other than an employee of the Data Controller) who processes the data on behalf of the Data Controller.

Data Subject
Data subject is any living individual who is the subject of the Personal Data.

User
The User is the individual using our service. The User corresponds to the Data Subject, who is the subject of personal data.

Personal Data

Personal data means any information which relates to an individual and can be used for the purposes of identification, either directly or indirectly, typically through the use of an identifier. It does not include data where the identity has been removed.

Identity Data
Data that can be used to identify you
(e.g. Title, First Name, Last Name, Username, Social Identifier, Date of Birth and Gender).

Contact Data
Data that can be used to contact you
(e.g. Billing Address, Delivery Address, Email Address and Telephone Numbers).

Financial Data
Data relating to your finances
(e.g. Bank Account, Payment Card Details)

Transactional Data
Data relating to your previous transactions
(e.g. Order Receipts, Refunds, Details of products and services you have purchased from us)

Technical Data
Data about the device, browser, operating system and method used to access our website.
(e.g. Internet Protocol (IP) Address, Login Data, Browser Type and Version, Internet Connection Type, Time Zone Setting and Location, Browser Versions, Operating System and Platform).

Profile Data
Data that builds a user profile when specified.
(e.g. Username and Password, Purchases or Orders made by you, your interests, preferences, comments, reviews, social or marketplace identifier, feedback and survey responses.

Usage Data
Data about your usage of our website and related services. Please also read our cookies policy.
(e.g. Information about how you use our website, products and services including details of your visit and which site you came to from ours, the web pages viewed during your visit, any search terms you entered and the advertisements you clicked on.)

Marketing and Communications Data
Data that specifies your marketing preferences and/or any communications you have with us. Your marketing preferences such as what information you would like to receive from us and by what method (by email, by mail etc). This includes general communications data such as making a note of conversations we have had with you in person and/or communications you sent to us. This enables us to manage our relationship with you effectively and ensures you only receive communications from us that are relevant and timely.

Aggregated Data

We may also collect, use and share some Aggregated Data about our customers’ behaviour patterns and browsing actions. This data may be derived from your personal information but it does not identify you as an individual so is not considered personal data in law. For example, we may aggregate Usage Data to calculate the number of users visiting a specific website location. Should we combine Aggregated Data with your Personal Data so that it can identify you as an individual then we treat the combined data as personal data and subject to the provisions of this privacy policy.

Special Category (Sensitive) and Criminal Offence Data

We do not collect any Special Category Data or Sensitive Personal Data about you (such as your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and generic and biometric data). Nor do we collect any Criminal Offence Data about criminal convictions and offences.

So that we, as a retailer, may provide a service and fulfil any obligations to you (as a visitor, user or customer) it is necessary for us to collect and process Personal Data. We use your data to provide and improve our service.

We may also use your Personal Data to contact you with Newsletters, marketing or promotional materials and any other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link in any email we send, or by contacting us.

We use the following lawful basis for processing your personal information:

Consent
We may process your information in situations where we have gained your explicit consent. For example, when you tick a box to receive our email newsletter. Generally we do not rely on consent as a legal basis and you have the right to withdraw your consent to marketing at any time by emailing data@sewlo.co

Contractural Obligations
We process data routinely to comply with contractural obligations we are about to enter into or have entered into with you. For example, we need to collect your delivery address details and pass to our couriers in order to deliver your purchase to you.

Legitimate interest
We require your data to pursue our legitimate interests in a way which might reasonably be expected and does not impact your interests, freedoms and fundamental rights. For example, we can use your order history to send you personalised offers and your address details to send you direct marketing information by mail. We can also combine the shopping behaviour of many customers to identify trends and better understand their needs.

Legal Compliance
In certain situations the law requires us to collect and process your data to comply with our legal or regulatory obligation. For example, we can pass details of fraudulent transactions or other criminal activity affecting our business to law enforcement.

We collect different information about you in a number of ways:

Information you give us

Much of what you likely consider personal data is collected directly from you when you:

1. Create an account
2. Purchase any of our services.
3. Contact us with an enquiry.
4. Sign up to our newsletter.
5. Give us feedback
6. Participate in contests and surveys
7. Apply for a job

Or otherwise participate in activities we promote that might require information about you.

In order to process these requests, we will store the personal information you give us such as your name, email address, postal address, telephone number and card details (encrypted in the form of an authorisation token). We will also keep a record of your purchases and any communications you have with us.

Information from third parties

We do not seek to obtain, have never and will never purchase personal information about you from third parties.

However, we do use Aggregated Data sources from third parties to improve the systems, services and products we provide to you and generally make informed business decisions as set out below:

• Analytics information from providers such as Google.
• Advertising network performance such as Facebook and Google AdWords
• Search information providers such as Google.

This third party Aggregated Data often relies on your use of cookies.

Cookies

• To provide and maintain our Service.
• To notify you about changes to our Service
• To allow you to participate in the interactive features of our Service when you choose to do so.
• To provide customer support.
• To gather analysis or valuable information so that we can improve our service.
• To monitor the usage of our Service.
• To detect, prevent and address technical issues.
• To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information.

Information we share with third parties:

• We provide only the information they need.
• They may only use your data for the exact purpose we specify.
• We work closely with them to ensure your privacy is respected and protected.
• If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.

Third Party Companies we work with

• Companies that enable us to get your purchases to you, such as payment service providers, warehouses, order packers, drop ship providers and delivery companies.
• Professional service providers, such as marketing agencies, advertising partners, IT companies and website hosts who help us run our business.
• Credit reference agencies, law enforcement and fraud prevention agencies, so we can protect against fraud.
• Companies approved by you, such as social media sites (if you choose to link your accounts to us) or payment providers such as PayPal where you choose to use their payment service.
• Advertising platforms such as Google and Facebook to show you products that might be of interest to you whilst browsing the internet. Please see our Cookie Policy.
• Professional advisors such as our auditors, regulators, external legal and financial advisors.

Payments:

• Access and receive a copy of the Personal Data we hold about you
• Rectification any Personal Data held about you that is inaccurate
• Deletion of Personal Data held about you where there is no good reason for us to continue processing it. Otherwise known as the ‘Right to be forgotten”
• We stop using your Personal Data for direct marketing (either through select or all channels)
• We stop any consent based processing of your Personal Data once you have withdrawn your consent.
• We transfer or port elements of your data either to you or another service provider.
• Complain to the data protection regulator

• Click the unsubscribe or edit preferences link in any email.
• With a direct request, by email, telephone or in-store. See contact us.